Instead of dealing with the boycott by meeting consumer demands for non-American products, grocery stores are trying to trick us into buying U.S. goods. And the sad news is, there is no national law forcing these stores to visibly advertise the origin of their products.

By Sheila Copps
First published in The Hill Times on August 24, 2026.

OTTAWA—Buy local: it used to be an environmental imperative. The closer a product is to market, the less carbon has been used to deliver it.

Not everyone bought into that argument. But buy local has now become a political imperative. With the ongoing bullying from the White House, Canadians are shopping with their eyes on America.

Grocery products made in the United States are remaining on the store shelves. It is easy enough to witness. When you pass through the fresh fruit and vegetable section, American-grown produce languishes and produce from Canada and other countries is selling.

So how are grocery chains accommodating this? They are not. Instead, some seem to be making it more difficult to determine the origin of produce.

At the Adonis store in Ottawa, a recent signage change in the produce section mixes origins. It reads that produce is from Canada and the United States, making it impossible for the consumer to determine which piece of lettuce is which. Adonis is owned by Metro. Another grocer giant, Loblaws, has gone so far as to remove origin signage from the shelves.

It’s explanation for doing so does not hold water. Customers are being told to read the fine print on apples to determine whether they are from Canada or the United States. Loblaws says the reason for the change is the changing nature of produce provenance, making local signage difficult.

Poppycock! The local signage has been fine for years, until Canadians decided to boycott American products, which has led American-grown fruits and vegetables to be left rotting on the shelves.

Instead of dealing with the boycott by meeting consumer demands for non-American products, grocery stores are trying to trick us into buying U.S. goods.

And the sad news is, there is no national law forcing these stores to visibly advertise the origin of their products. That should be on the governmental to-do list in the fall. The provenance of items in the grocery store should be easily identifiable to the customer.

Some grocery stores have made it their business to advertise local produce in very large letters as a customer magnet.

Just like Canadians have been voting with their feet and refusing to visit the United States, so consumer habits have been influenced by this incessant and ongoing trade war.

No one is winning. The president of the United States is deliberately using Canada as a whipping boy while remaining silent on some of our common enemies, like Russia.

Thus far, Prime Minister Mark Carney has escaped the wrath of Canadians because most understand that this trade uncertainty emanates from Washington, and even more specifically, from the White House.

But the country’s patience is growing thin. We are witnessing massive ministerial efforts deployed in Washington, but thus far, there have been no results.

While Canada-U.S. Trade Minister Dominic LeBlanc and chief negotiator Janice Charette are mum about the progress, policy makers in Ottawa should be working on ways to shore up Canada’s resolve and assist Canadians who want to do their part in support of our country.

Grocery signage may be a small item, but it is obviously affecting the bottom line of chains like Loblaws and Metro. Otherwise, they wouldn’t be working to fudge the identity of American-grown produce that is not selling well here at home.

Western Canada’s Save-On-Foods has gone in the other direction, offering signage that marks the prominence of local produce. Primary focus is on plentiful and tasty British Columbian fruits and vegetables.

With no national visible labelling law, it becomes more difficult for consumers to avoid spending on American-grown goods.

At least liquor is legislated. Even after booze returns to Canadian shelves, there will be millions who simply won’t buy it.

Carney is working hard to solve the trade disputes, but the rift in Canada-U.S. relations is not going away with a simple tariff signature.

The number of Canadians who are petitioning Parliament to toss the American ambassador out of the country because of his seditious comments continues to grow. At last count, it had exceeded 238,909.

And even if bourbon is back on Canadian shelves, many simply will refuse to buy it, as a personal protest of the ignominious treatment this country has received from Donald Trump.

The on-again-off-again trade threats are only one part of Canadians’ disgust with the behaviour of the American president. The fact that Trump still garners so much electoral MAGA support simply reinforces our desire to boycott America.

Canadians will not be buying anything American any time soon.

Sheila Copps is a former Jean Chrétien-era cabinet minister and a former deputy prime minister. Follow her on Twitter at @Sheila_Copps.

Pete Hoeskstra says Donald Trump thinks Canadians are mean and nasty for boycotting American booze and travel. But for the first time in my lifetime, the federal and provincial leaders seem committed to work together in securing long-term solutions for Canada. If we can exert monetary influence simply by using our won purchasing power, there is nothing mean or nasty about that.

By Sheila Copps
First published in The Hill Times on July 28, 2025.

OTTAWA—Canadians are mean, nasty people, according to the new American ambassador to Canada.

Why does he say we are nasty? Because we insist on exercising what little personal power we have to send a message to the government of Donald Trump.

If we can exert monetary influence simply by using our won purchasing power, there is nothing mean or nasty about that.

The fact the American liquor purchases to Canada are down by 66 per cent is a result of individual decisions by Canadian consumers to purchase from countries that support us, not those that punish us.

According to a June report by Statistics Canada, Canadian travel to the United States was down in May by 38.1 per cent compared to a year earlier.

British Columbia Premier David Eby countered the ambassadorial attack last week, saying that the efforts made by individual Canadians are having an effect.

“If you’re a mean and nasty Canadian for standing up for our sovereignty and our jobs, well, I think most Canadians would be proud to be considered mean and nasty.”

American ambassador Pete Hoekstra was speaking to a group of Americans gathered at the Pacific Northwest Economic Summit. He told them President Trump shared the view of Canadians being nasty for not stocking American alcohol and refusing to travel to the states.

The ambassador then joked that he had no trouble getting personal alcohol into Canada as long as his car was not checked at the border.

Normally, an ambassador is supposed to be someone who smooths differences between his or her home country and his or her ambassadorial posting. The ambassador isn’t usually the one tossing insults about Canadians.

But these are not ordinary times and Hoeskstra is no ordinary ambassador.

As the country edges closer to a date on the imposition of more tariffs from the United States, we can certainly not count on the American ambassador to be promoting a reconciliation with Canadians. Instead, he is making things worse, and Canadians will continue to dig in with their own personal boycott of American goods and travel.

The prime minister and premiers are working together to soften the deadline and broaden the benefits of the outcome. Prime Minister Mark Carney has had to back down from his self-imposed aggressive time frame for completion of the tariff negotiations.

He is learning quickly that sometimes a political compromise is the only solution. Elbows up can be a good hockey metaphor. But in politics, elbows in may sometimes be required.

And given the mixed messages emanating from Washington, the Canadian government will have to count on the continued support of individual Canadians to put pressure on the United States.

We know the citizen boycott is working because multiple governors from American states are reaching out to try and convince us to change our minds.

Their argument is that they are not the enemy. And they are right. But in the absence of any logical negotiation by the Trump team, Canadians have no choice but to continue with our personal elbows up.

That means refusing to allow American alcohol to be sold in Canadian liquor outlets and continuing to travel anywhere in Canada or elsewhere in the world. But not America.

Carney’s decision to reach out to other jurisdictions, including Europe and Mexico, with agreements that may simply bypass the United States is definitely the way to go.

And businesses looking for opportunities to repurpose their supply chains or secure raw materials from new markets must continue doing so.

But if Canadian individual decisions to stop buying American piqued the ire of the White House, we know that now is not the time to stop.

Will we succeed in negotiating the tariff agreement with the United States that will meet our needs? Only time will tell.

The good news is that for the first time in my lifetime, the federal and provincial leaders seem committed to work together in securing long-term solutions.

The country is also working quickly to break down trade barriers between provinces, which will generate economic growth and more inter-provincial commerce.

We do not have the geopolitical heft of our neighbours to the south. But if we stick together, our efforts can shake things up in Washington.

In the past, Canada was always seen as the friendly neighbour to the North. The most prominent word in our vocabulary was sorry.

The attack on our country by President Trump has changed all that. If Trump thinks that we are mean and nasty now, he ain’t seen nothing yet.

Sheila Copps is a former Jean Chrétien-era cabinet minister and a former deputy prime minister. Follow her on Twitter at @Sheila_Copps.