Social Media as News

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Social Media as News

A morning workshop
for journalists and news-watchers

CBC reporter and Twitter maven Kady O’Malley will be joining the presentation team at a
workshop next week for news and information professionals.

The National Press Club of Canada is offering this professional development workshop
on social media for journalists and others interested in understanding the craft on
Thursday, November 29, 2012 at Adobe Systems, 343 Preston Street, Tower ll in the
Klondike Room.

Learn how journalists use social media to gather the news. Find out how to feed into the
24X7 news cycle using these techniques. Register for this unique opportunity at

Susan Murphy, Co-Founder and Digital Media Specialist at Jester Creative Inc. will be
leading this half-day workshop, which will run from 8:30 a.m. to 1:00 p.m.

Social media’s impact on traditional marketing and journalism practices
– News breaks on Twitter first
– New media communications tools (blogs, podcasts, video)

Finding your online audience
– The importance of listening
– How to connect with people in the online world

How to establish realistic social media marketing goals
– Social media goals – it’s not about numbers
– Establishing business goals that make sense

Developing effective social media strategies
– Creating spaces
– Measuring success

Managing your social media time wisely
– Time saving social media tools
– Focusing on what’s important to you
– Scaling social media

All training materials, which may include presentation slides, relevant links and supporting
information will be provided in electronic form to course participants. These materials will be
provided via email after the workshop.

About the Instructor
Susan Murphy has 24 years of experience in media and communications, with 15 years
experience as a web site designer and digital content specialist. Susan is a former
television producer with hundreds of local and national programs to her credit ranging
from news to arts and entertainment. She has been working with social media since

Susan has 20 years of experience as a trainer, and has developed course content
for delivery in both the public and private sectors. She regularly delivers social media
training courses to a variety of private and public sector clients. More information about
Susan’s experience can be found at